Florafauna Ltd. is the design and printmaking discipline of Paul Gardner. His work spans more than a decade, creating limited edition concert posters for musicians he loves. Every poster is screen printed by hand, a process that is both demanding and tactile. The layers of color overlap and infuse one another in minutely different ways from one print to the next revealing a convergence of art and design. The result is an artifact that represents an authentic visual extension of the music. Each print run produces a limited number of posters. The price of any given poster or art print is driven by supply and demand. It’s the equilibrium of posternomics.